Princeton resident Greta Cuyler has joined Creative Marketing Alliance, a public relations and marketing firm based in Princeton Junction, as a public relations account executive with more than 10 years of journalism and public relations experience. She was most recently editor of Patch.com, where she specialized in news, social media and short-form video in Princeton and Lawrenceville. At Patch, she developed, launched and built an extensive social media following on a multiplatform stage with diversified content.
Prior to Patch.com, she was a reporter at The Reading Eagle and New Hampshire Union Leader, both daily newspapers.
Before she began her newsroom experience, she spent 10 years working for several banks, including BankBoston and FleetBoston Financial. She earned her Master of Business Administration from the Simmons School of Management in Boston.